Game Platform Roblox to Host ‘In the Heights’ Immersive Block Party Coinciding with the film's release, the event will include a virtual re-creation of the movie musical's Washington Heights ...

Massively popular building game Roblox, along with Warner Bros. Pictures, is hosting a virtual launch party for the premiere of In The Heights. The film is an adaptation of Lin-Manuel Miranda's ...

The experience creation tool Roblox will be hosting a virtual premiere for the film adaptation Lin-Manuel Miranda’s In the Heights. According to the event listing, there’s going to be a ...

The results from Roblox’s latest platform experience further shows the power of the gaming platform for brands interested in reaching gamers in the metaverse.