While previous blockbuster games from Fortnite to World of Warcraft primarily run on servers managed by their own developers and publishers, Roblox is distinctive in that its games and experiences are ...

Ikea is assembling a team of Roblox players to work at its virtual store—and you can even get paid for the job. The Swedish retailer announced in a press release Monday that it will be launching “The ...

Roblox introduces in-game billboards with video ads to target 72M daily users, reducing Robux dependency and sharing revenue with creators. Competing with tech giants, Roblox aims to deepen user ...