Sonic is getting an official game on Roblox and it has Chaos! The “speed simulator” was made by Sega of America and Gamefam and allows you run around as Sonic, Tails, and Knuckles.

Walmart is launching interactive content, games and competitions on Roblox, bringing its shopping ‘isles’ to life digitally.

For Elf’s 20th anniversary, a whole bunch of Elf stuff is happening, including a Roblox experience from director Jon Favreau’s creative studio.

Streetwear brand Vans has jumped into the Metaverse, launching a virtual skatepark and store on Roblox in collaboration with one of the site's many developer groups.

This week, The Drum’s Digital Transformation Festival brings together industry leaders to put digital trends under the microscope. In one panel, we sat down with three experts in gaming and ...