Mattel is launching “Monster High” inspired video games in Roblox and Fortnite as part of the toy company’s larger effort to bolster its in-house game development business and move beyond licensed ...
Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and Roblox Corporation (NYSE: RBLX), an immersive ...
Toy giant Mattel is making a significant power play, shifting its strategy from simply licensing its iconic brands to becoming a full-fledged game developer and publisher. This new era is being kicked ...
Players can explore Monster High, customise pets, craft elixirs, and unlock in-game rewards. Barbie, Hot Wheels, Masters of the Universe, and UNO are next in line for Roblox releases. Polly Pocket and ...