So the big surprise is not why, but why now? There is no single answer to this question — but we can look at the factors that have increasingly piled on the pressure for SAP to change direction and ...

Carsten Thoma, president of SAP Hybris, gives us his rundown on the company’s focus for creating an enablement and engagement platform. Having attended SAP Hybris’ Global Summits in Munich the past ...

Back office software giant SAP has long coveted a leadership position in the front office, especially as digital transformation has become the initiative du jour at enterprises around the globe. The ...

After buying e-commerce firm Hybris last year and targeted sales specialist SeeWhy in May, SAP has now brought all its CRM and marketing products into an integrated suite. The enterprise software ...

Through this acquisition, SAP primarily plans to boost its e-commerce platform and improve its customer experience with proper insight across all its channels. Post acquisition, hybris will operate as ...

During a global press event announcing the completion of SAP’s acquisition of hybris, company executives touted a new term they are using in reference to retail: “OmniCommerce” defines the ...