When Ashley Vasquez started TBD Coffee Co. alongside her boyfriend, Zachary Dripps, in 2020, they spent much of the time selling their fresh-roasted coffee at local markets, enjoying the direct ...

When it launched 10 years ago, GreenPal, an app connecting people to local lawn-care services, initially relied on emails to customers about booking yard work or paying their bills. It got few ...

Text messages from your friends are personal, so why shouldn’t SMS campaigns be the same? On Tuesday, AI marketing and messaging platform Attentive announced products that allow brands to personalize ...

The B2B marketing landscape is shifting rapidly, especially in down markets where marketers face growing pressure to find efficiencies, deliver higher engagement and accelerate pipeline velocity.

With more and more people choosing to stay at home to limit the spread of COVID-19, a significantly increased amount of time is being spent using smartphones. While text message marketing has been an ...

2022: the year of SMS marketing. With cookies continuing to diminish, brands understood the need to gather more first-party data and marketers got more creative in their customer outreach, including ...

Studies show that 25% of businesses utilize SMS (short message service) marketing due to its efficiency and effectiveness. In a mobile-first world, the majority of customers consider texting an ...

Meeting customers where they are today means meeting them on their mobile phones, which they use almost four hours per day. For marketers, this may mean the best way to communicate with customers is ...

Why are businesses using text and mobile messaging marketing in 2023? How do people feel about SMS marketing? To find out, SimpleTexting surveyed 1,400 consumers, business owners, and digital ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

Director of Sales and Strategic Partnerships at ReadyCloud, the Shipping, Returns, Growth Marketing and CRM Suite built for e-commerce. When you reflect upon an exceptional customer experience you’ve ...

The home services and the construction industries utilize text messages for direct and immediate communication with homeowners, property managers, and construction professionals. This quick and ...