Taking a multichannel approach to an advertiser’s marketing strategy has always delivered big results. Because consumer attention is split over many different communication channels, if a marketer ...

How to reach out to costumers effectively with the help of SMS campaigns. SMS (Short Messaging Service) marketing is a mobile marketing channel to reach out to customers through text messages. It is ...

2022: the year of SMS marketing. With cookies continuing to diminish, brands understood the need to gather more first-party data and marketers got more creative in their customer outreach, including ...

The B2B marketing landscape is shifting rapidly, especially in down markets where marketers face growing pressure to find efficiencies, deliver higher engagement and accelerate pipeline velocity.

A friend of mine and an owner of an early stage D2C brand based in Mumbai, was overwhelmed by the sea of digital marketing. Her emails were constantly overlooked, and she felt frustrated. Usually we ...

Why are businesses using text and mobile messaging marketing in 2023? How do people feel about SMS marketing? To find out, SimpleTexting surveyed 1,400 consumers, business owners, and digital ...

NEW YORK CITY, March 08, 2025 (GLOBE NEWSWIRE) -- Expert Consumers has recognized Klaviyo as the top SMS marketing platform for 2025, citing its seamless integration with marketing automation, ...

SMS is exceeding different forms of marketing communication including social media messages and emails. It is mainly because consumers are moving to mobile purchases with online shoppers in India ...

David Schlaegel and Justin Ramsey each possess over 25 years of experience across telecom, martech, and performance marketing. Originally competitors in the telecom arena, their professional rivalry ...

Postscript, an SMS marketing company, raised $65 million in Series C funding and will usher in more ways for brands to personally engage with their customers. We previously checked in on the company ...