Force XPLR E1 brings the unbeatable ergonomics and impressive shifting performance of SRAM's Red release to a more accessible ...

Today SRAM is launching an updated version of SRAM Rival AXS XPLR and SRAM Rival AXS as well as SRAM Force AXS XPLR and SRAM Force AXS. To make that simpler, SRAM is launching a new version of the ...

In retail channels the price difference between Rival AXS and Apex AXS is so incredibly small it makes sense to choose the upgradability of the Rival groupset. For most people though, the decision ...

SRAM has launched four new groupsets today. Yes, that is correct, four. The American brand has launched all-new Force and Rival AXS groupsets as well as gravel-specific Force and Rival XPLR gravel ...