The authors focus on estimating a latent-class choice model with consumer response segments when only store-level aggregate data are available. Most of the proposed methodologies in the marketing ...

The test of independence of row and column variables in a (J × K) contingency table is a widely used statistical test in many areas of application. For complex survey samples, use of the standard ...

Successful completion of this course demonstrate your achievement of the following learning outcomes for the MS-DS program: Define a composite hypothesis and the level of significance for a test with ...