Tired: Companies investing in Chrome Privacy Sandbox testing. Wired: Companies trying to justify the time and money they spent testing the Sandbox APIs now that ...

GroupM is teaming with Google Chrome on a post-cookie technology readiness program. The companies will be working with a select group of so far unidentified GroupM clients and ad-tech providers to ...

This phase encompasses rigorous testing of the Protected Audience API (PAAPI), Topics API and Attribution Reporting API (ARA) at no additional cost to advertisers. NextRoll’s efforts focus on testing ...

MONROVIA, Calif., Jan. 29, 2025 /PRNewswire/ -- Parasoft, a global leader in AI-automated software testing solutions, earned a top spot as a Leader and Fast Mover in the latest GigaOm Radar Report on ...