Warner Bros. Motion Picture Group has launched an immersive experience on Roblox to promote “Beetlejuice Beetlejuice,” per a press release. The sequel to the 1988 film hits U.S. theaters on Sept. 6.

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click. The land of Oz has come to Roblox! Users of the popular online game can now ...

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

In the “How to Train Your Dragon” Roblox game, new challenges, dragons and virtual items including Viking hats pop up before the movie’s release.

Roblox is launching a new immersive movie store featuring bundles and characters from iconic movie franchises like Twilight, John Wick, and Saw.

‘A Minecraft Movie’ Is a Smash — So, Where’s the ‘Roblox’ Film? Microsoft's 'Minecraft' is playing big on the big screen, but there's another popular block-building game the kids dig.

Less than two years ago, Sunny Choi was living a double life working in corporate America by day and breaking by night. Then breaking was announced as an official Olympic sport, and Choi knew it was ...