Here's how to optimize for LLMs, knowledge graphs, and modern search engines and build a digital footprint recommendation engines trust. SEO is all about optimizing for, well, search. In 2018, I ...

Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

Search engine optimization (SEO) is the practice of designing your web pages so that your website ranks higher on search ...

AI-powered search experiences from Google, Anthropic’s Claude, OpenAI’s ChatGPT, and Perplexity are reshaping how users find information online. Traditional SEO strategies are no longer enough. Brands ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As technology advances, it’s often hard for businesses to keep pace. Up until now, you (like ...

AI search optimization is the practice of improving a brand’s presence in AI-generated search results, such as Google AI Overviews, ChatGPT, and Perplexity. It focuses on building credibility through ...