H&M has launched a new immersive experience on Roblox that enables players to experiment with materials and patterns to create a virtual garment and wardrobe for their avatar. In a partnership with ...

Tommy Hilfiger is the latest iconic brand to set up shop in Roblox's ever-expanding fashion world with Tommy Play, an immersive experience designed to showcase the Hilfiger's newest styles. Tommy Play ...

Gap will launch a virtual, purchase-free experience in Club Roblox, a role-playing, user-generated world build on the Roblox gaming platform, per details emailed to Marketing Dive. A collaboration ...

The skateboarding brand’s director of global brand marketing shares how it created Roblox’s most popular activation to date. The metaverse was heralded as the next big thing in marketing but many of ...