Is the average consumer’s attention span getting shorter each day, or is it just becoming more scattered? According to Go-Globe, 70% of adults use a second screen while watching TV, with smartphones ...
Although viewing habits have long been headed in this direction, what’s changed more recently is that Netflix now appears to have adapted to those habits by optimizing for second-screen viewing.
Over the last few years, the rise of multiscreen viewing, consumers watching content across television, mobile devices, and tablets simultaneously, has catalysed a profound shift in how brands, ...
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Netflix knows you’re looking at your phone—and it’s changing how shows get made because of it
Watching TV no longer just means watching TV. After the rise of tablets and smartphones in the late aughts, a second-screen ...
Television producers know you're not watching TV in the same way you did before. "Second screening" is the practice of using a secondary device, usually a smartphone, while "simultaneously engaging" ...
Daphne Rena Idiz does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...
I first encountered the concept of “second-screen shows” — created with distracted viewing in mind — in 2022. At the time, I was doing interviews with producers, showrunners, screenwriters and ...
Streamlabs, a developer of live streaming software, has released a report on live game distribution in the second quarter of 2020 (April to June). According to the report, the total viewing time of ...
Netflix subscribers streamed more content than ever in the back half of 2024 — and the second season of Korean hit drama “ Squid Game ” was the biggest TV show on the service. The streamer’s customers ...
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