An SQL database might hold name, date of birth, address, etc, but analysing unstructured data – via making it semi-structured – can get closer to what consumers think.

Even if generative AI hides SQL behind the curtain, it will continue to play a critical role in how we interact with and use data.

For Amazon Redshift this means a serverless version that will run without any required data warehousing infrastructure, while still providing the same access to structured and semi-structured SQL ...