Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics ...

With Google Analytics rushing folks on Universal Analytics to set up Google Analytics 4, many are asking if they should run both UA3 and GA4 code at the same time. The answer, in my opinion, is yes, ...

Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website. Google Analytics is a free comprehensive tool that allows you to ...

Google Analytics 4 (GA4), previously named Universal Analytics (UA), provides flexibility in the way you track and collect data on your website or in your mobile app. It gives you insight into how ...

In less than a month, Google Analytics 4 will be a year old. Have you adopted it yet? At the very least, please tell me you have it running on your site… Please? Here’s the thing — as we’ve talked ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...

Your website may look just the way you want, but how can you tell if it’s working the way it should? All your marketing efforts really hinge on the performance of ...