Roblox is delivering on a long-promised feature that allows creators to sell physical merchandise in-game.

Roblox reports it has nearly 100 million daily users, many of whom are already habituated to virtual shopping for their in-game avatars. The next step in the platform’s commerce ambitions is two-fold: ...

But the delivery company Shipt has a game with Roblox that the company says will exchange the stress of back-to-school shopping for a simulated experience parents and their kids can enjoy.

Roblox brings the mall to the metaverse, and vice versa Fenty Beauty is among the companies testing new ways to merge virtual and physical shopping experiences to produce sales.

An immersive gaming platform with a large Gen Z fan base is partnering with a Canadian e-commerce platform to allow its brands to sell physical items directly within the game.

Ecommerce firm Shopify is partnering with Roblox to allow its brands to sell physical items directly within the game.

A Roblox player shares the game they have been working on with the building community set around a 90s shopping mall, and it’s near launch.