Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...

A video that is relatively short in length. Created for many reasons; for example, by influencers on social media as well as by commercial advertisers, a short-form video is generally no more than 60 ...

With TikTok still facing the possibility of a ban in the U.S., the popularity of short-form video content continues to grow. The latest company to enter this space is TED, the non-profit best known ...