Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When prospects are in the awareness or consideration phase in their buyer’s journey, there’s ...

Social research is purposive, persuading readers of the significance of its claims to bring about change. Yet, it is often presented in journal article format – a form that can exclude a general ...

‘Experimental design’: these words signal a section of a research paper that many readers might be inclined to scan fleetingly, before moving on to the actual findings. But a study in Nature this week ...

The future is looking bright for the business events industry, according to the 2023 Global Economic Significance of Business Events study by the Events Industry Council (EIC) in partnership with ...

BIRMINGHAM, Ala.--(BUSINESS WIRE)--Today, StreetMetrics, a leader in Out-of-Home (OOH) media measurement and attribution, announces the successful completion of the OOH industry’s first-ever ...

A study at Hospital for Special Surgery (HSS) highlights the success of a lupus peer support and education group that transitioned to a virtual format during the pandemic. In addition to receiving ...