Managing director at TERRITORY Influence, a leading social media and influencer marketing agency activating 4 Mio creators for CPG brands. In the ever-evolving landscape of communication, influencer ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. This year has already proven to be a new frontier for marketing leaders. It’s easy to feel ...

The B2B sales pipeline is a game-changer, because it helps identify target prospects, build tailored messages, and facilitate follow up on leads in ways that save you time, money, and resources. Sales ...

LinkedIn's Alex Josephson sat down with us to discuss the power of B2B marketing videos before his appearance at Advertising ...

Personalization for customers has become not only accepted but expected in a rapidly advancing technological world. The concept of personalization is simple: People want relevant recommendations that ...

Modern B2B data analytics is the practice of turning streams of B2B transaction and customer data into actionable insights ...

This free guide will show you the innovative approaches eight forward-thinking brands have taken to engage audiences and position themselves as thought leaders in their respective industries. With so ...

Stuttgart, Germany , Sept. 09, 2025 (GLOBE NEWSWIRE) -- Saupe Communication, a B2B marketing agency specializing in complex products and services, today announced its strategic role in transforming ...

The importance of brand in B2B marketing has “never been more important”, according to a study by Dentsu into B2B buying decisions. According to the report, this is because the value of lead ...

Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results.