Mattel and metaverse game developer Gamefam are bringing a Barbie-themed game to the global immersive platform Roblox on 6 October. By tapping into Gamefam’s metaverse gaming expertise, Mattel aims to ...

Step aside, Barbenheimer, a new crossover is about to shake the gaming world with Barbie Roblox. Gamefam developed Barbie DreamHouse Tycoon on Roblox, bringing one of the world's most iconic and ...

Barbie and Polly Pocket enters the Roblox world in the role play style game Barbie Livetopia, based on the Barbie Dreamhouse. Toy maker brand Mattel brings two of the toy industry's most iconic and ...

Metaverse developer Gamefam and Mattel have partnered to bring Barbie to the metaverse. The omnipresent blockbuster blonde is joining ultra-popular online gaming platform Roblox for the very first ...

A staunch Nintendo loyalist, Cameron has been an impassioned gamer since Christmas of 2007, being among the kids who got into the hobby through the Wii. His favorite franchises include Mario, Sonic, ...

Mattel and metaverse game developer, Gamefam, have announced the upcoming launch of ‘Barbie DreamHouse Tycoon’ on Roblox on 6 October. After recording 3m unique visits in beta, the first-ever official ...