It's Roblox building a second engine for growth. Until now, the platform has leaned heavily on digital purchasesbut the ad game could open up higher-margin revenue at scale.

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Today, Roblox Corporation announced video ads would become available to all advertisers, 1 enabling them to seamlessly reach Roblox’ s community of users, ages 13 and up 2, across the platform ...

Roblox is preparing to open up its self-service ad network to more advertisers this year. It just hired Stephanie Latham from Meta as VP of global partnerships. Roblox's partnerships boss ...