Snaplytics, a third-party Snapchat measurement vendor, came out of beta Wednesday after spending more than a year developing the hardware and software needed to pull marketing insights from Snapchat ...

By opening its Marketing API to all developers, this should go some way toward opening Snapchat to even more advertisers, given that any agency, brand, or technology company will now be able to ...

Snapchat has partnered with first-party data company Datahash to help its customers implement Snap's Conversions API and gain insights on the performance of their ad campaigns.