Google in August came out with a structured snippet extension that lets advertisers show additional structured information that show with your text ads. Now, Google is allowing advertisers add two ...

To give advertisers more control (really) over what shows up in the structured snippets in text ads, Google is rolling out structured snippet extensions. It’s a variation on the dynamic structured ...

Microsoft is testing using a blue boxed in design for the Bing Search snippet extensions. Normally this would be listed out as text, in a list type of view format, side-by-side. But here Bing is ...

Google AdWords’ structured snippet extensions have proven to be a popular feature with advertisers since launching this past Spring. This is an additional line of information that can be shown with ...

Google announced new improvements on ad extensions to advertisers geared towards easier management. Updates are coming to sitelink, callout, and structured snippet extensions. Per Google’s research, ...

Sure, Google Ad Extensions may seem like old news, but rediscovering them and how to strategically use them will increase your CTRs, which in turn could boost your conversion rates. Based on user ...

If you read my PPC column last month, you’re aware that I’m not a fan of Google AdWords Dynamic Structured Snippets, which automatically generate random text into ads. Literally the same week that ...