Cloud-based data warehouse company Snowflake is switching gears. Launched in 2014 with a focus on disrupting the traditional data warehouse market and big-data analytics, the company is turning ...

Snowflake Inc. will not grow into its heady valuation by simply stealing share from the on-premises data warehouse providers. Even if it got 100% of the data warehouse business, it wouldn’t come ...

Not content with adding nodes to make queries faster, Snowflake lets customers of its cloud Elastic Data Warehouse service add entire clusters, to accommodate more concurrent users.

Both Snowflake and AWS Redshift are leading data warehouse platforms, but which solution is best for your business's needs?

In addition, Snowflake’s service is capable of taking in both structured and semi-structured data, without requiring users to ensure that it’s all in one format before uploading to the warehouse.

Snowflake Inc. will provide its cloud-native data warehouse services on Google Cloud Platform starting later this year, putting it in a position to better support customers' multi-cloud strategies.

There is competition, but Snowflake should have a better data warehousing foundation than the others. Snowflake was founded by database architects, and it started as a cloud native data warehouse.