Social media marketing might appear straightforward, but it’ll take more than just a few posts to truly make an impact. Here are some key social strategy tips.

In this blog post, I’m going to talk about some of the best tools for planning your social media strategy. A good workflow will help you come up with better ideas for your social media campaigns ...

For example, if you want organic reach on social media, you must be patient and not expect overnight results. Lastly, you should align your social media marketing goals with your business objectives.

“When I first applied this strategy to a client’s campaign, we saw a noticeable increase in interaction rates.” Here’s a more in-depth look at each aspect of the 5:3:2 rule to help you better engage ...

Most social networking sites offers a self-serve advertising platform businesses can use to target specific audiences with targeted messages. Social media marketing is not dead.

“Next, build a basic social media content strategy outline,” Indovina recommended. “Develop a plan of information you are going to send, when you are going to send it, and build a calendar.

In early 2012, McDonald’s launched a social media campaign to try and inspire customers to tell heart-warming stories about happy meals under the “golden arches” using the hashtag, #McDStories. But ...

Social media ROI comes down to having a strong understanding of what your goals are, what you plan to do, and what you're looking to get out of it.

30-second summary: Marketing decisions should be backed by data about consumers, their behavior, and conversions. Marketing and namely social media analytics provide numerous categories to analyze, so ...