The consumer journey has evolved into an "infinity loop," a circular process that consumers continuously cycle through.

Paige Spiranac is an influential social media personality and a prominent golfer. She has been playing golf for many years now. The 30-year-old influencer is pretty active on social media and updates ...

The internet has become one of the most important spaces for social interaction we have ever seen, and the debate about its impact on all aspects of society is urgent and pressing. Within BBC Research ...

Individuals who use video-based social media sites as their primary news sources tend to have stronger ...