In a slow economy with high commodity costs and rising grocery prices, many companies in the food and beverage industry have begun to look at more cost-effective ways to market their brands. Many ...

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. A lot of companies successfully use social media for customer ...

Managers have specific responsibilities when it comes to the socialization of people they hire. The process of introducing a new employee to company culture and other employees is often referred to as ...

The question ‘What is Social Marketing?’ has emerged as an all too common conversation in marketing circles – so dig into this deep dive guide and discover how to implement social marketing through ...

Machine learning, for all its benevolent potential to detect cancers and create collision-proof self-driving cars, also threatens to upend our notions of what's visible and hidden. It can, for ...

Social Media Mining is a process employed by businesses to analyze & extract patterns from social media data. It works on a reward model, and it rewards its users based on their activity, which ...

It happens nearly every time I present at a conference, training, or inspiration session: someone who has been paying close attention, waiting patiently for the Q&A, will raise their hand and point ...