The iconic SodaStream brand of the 1970s and 80s is making a comeback, claiming to be both environmentally-friendly and kinder to our ever-expanding waistlines. Ask anyone over the age of 35 if they ...

PepsiCo is to make its biggest brands available for consumers to make at home for the first time, via a tie-up with its home carbonation brand SodaStream. The business has launched SodaStream flavours ...

The brand has launched a 10-week, £400,000 print and advertorial campaign with the headline “Fresh Sparkling Water, Always on Tap”. The marketing push is the first phase of its repositioning to ...

Sparkling water brand SodaStream has announced a full 360° brand repositioning aimed at consumers' growing interest in design, innovation, mixology, and user-experience. The move follows its digital ...

If your last experience with SodaStream was in the 1980s, you should know that things have changed. It is no longer the kitsch kitchen appliance and has a new, worthier purpose: saving the planet. The ...