Sprite launched Sprite Limelight, its first unified global music program, per details shared with Marketing Dive. The music program is in support of the Coca-Cola brand's recently launched global ...

The first half of 2022 has seen rap star Coi Leray continue her arrival as one of the brightest young stars in Hip-Hop. After having dominated the airwaves throughout last year with a string of hit ...

Speaking up for your beliefs at the ballot box has never been more important. And as election day draws near, Sprite has announced its “Create Your Future” voter education platform, encouraging voting ...

Sprite is heating up the summer across ASEAN and the South Pacific, but only to cool it right back down, with a regional campaign that blends Gen Z culture, real-time data and hyperlocal activations ...

Sprite is about to drop a new flavor. The company announced on May 19 that it is launching a new limited-edition summer flavor. "Sprite + Tea" is directly inspired by consumer consumption and the ...

When Sprite hired an ad agency to work on the brand in the late 1960s, it created an identity with green labels to emphasize the green bottle—which the brand had used since it launched a few years ...