The steps taken during the business research process are effective only if the company uses them to develop marketing strategies. Also, business research is a constant endeavor.

If your company needs high-performance computing for its big data, an in-house operation might work best. Here's what you need to know, including how high-performance computing and Hadoop differ.

Make time for a critical first step in the consumer research process by developing solid research objectives to underpin the project, and avoid wasting capital by gathering incomplete data or ...