Defining strategic management has never been easy. I recently confronted this problem again while teaching two courses on strategic management this past summer. I have taught strategic management many ...

A preoccupation with immediate issues can result in a small businesses losing sight of the importance of planning for long-term business goals and objectives. The first step in management refers to a ...

The level of agreement among a firm's top executives about how things are done in that firm has a variety of important implications. For example, agreement about a firm's decision-making norms may ...

Our communications and engagement model features an integrated approach to strategy, deliverables and metrics. We work to facilitate a campuswide, coordinated approach to paid media, earned media, ...