Journal of Marketing Theory and Practice, Vol. 16, No. 4, Structural Equation Modeling (Fall, 2008), pp. 287-298 (12 pages) The authors review issues related to the application of structural equation ...

Journal of the Royal Statistical Society. Series D (The Statistician), Vol. 46, No. 4 (1997), pp. 505-514 (10 pages) It is useful for ease of interpretation of health survey data to have the use of a ...

Statistical model infrastructures at financial institutions are often developed using a piecemeal approach to model building, in which different components of complex interrelated statistical models ...

Brand equity is one of the more popular concepts in marketing today. It is loosely defined as: 'The added value that a brand brings to a product or service beyond the functional benefits provided.

This software specialises in three areas: models with responses at several levels of a data hierarchy, multilevel structural equation models, and measurement error ...