Syntactic properties such as word orders are a major factor determining the difficulty of a sentence. In SO-type languages where the subject (S) precedes the object (O) in canonical word order, there ...
Journal of Advertising, Vol. 45, No. 4 (October-December 2016), pp. 509-518 (10 pages) This research examines the role of syntactic complexity— complexity induced by the sentence structure of the text ...