As Tab retires from the shelves after nearly 60 years in the market, The Coca-Cola Company (TCCC) has launched a new campaign to get consumers to purchase Coca-Cola No Sugar No Caffeine as their ...

Out with the old, in with the new. The Coca-Cola Company announced in a Friday news dump that it would be retiring its first-ever “diet” soft drink by Dec. 31. Tab, as '80s kids know, paved ...

Coca-cola is discontinuing Tab, its diet soda pioneer that was first introduced in 1963. Pictured: An ad for Tab and sugar-free Tab from 1979 ...

In 1963, the Coca-Cola Company produced its first diet beverage and called it TaB Cola. More than half a century later, the soft drink maker has decided to retire the soda brand. Fans have taken ...

Tab, the diet soda of choice for a generation of calorie counters, will disappear by the end of the year, one of several drinks Coca-Cola is dropping to focus on beverages with more popularity or ...

By 1975, Coca-Cola was developing a new low-calorie cola and introduced Diet Coke in 1982. TaB sales have not been consistent and Coca-Cola has announced it will discontinue TaB by December 31.

Coke rolled out Tab in 1963 as its first foray into the budding diet soda market. The saccharin-sweetened drink — which Coke promoted as the soda “for beautiful people” in a 1978 ad — went ...

By 1975, Coca-Cola was developing a new low-calorie cola and introduced Diet Coke in 1982. TaB sales have not been consistent and Coca-Cola has announced it will discontinue TaB by December 31.

In 2020, Coca-Cola announced that it would cease production of the once-popular diet soda — the SaveTabSoda Committee is raising money to change their minds.

After Coca-Cola launched Diet Coke in 1982, the new diet soda quickly eclipsed the popularity of TaB, although the drink’s loyal fanbase kept the product on the shelves for years to come.