Roblox brings the mall to the metaverse, and vice versa Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.

Roblox is opening up its video ads offering to all advertisers following trial testing with brands including Warner Bros. Pictures.

E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with Marketing ...

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The publisher of "Roblox" has promised to set up age verification mechanisms, after allegations the video game massively ...

In addition to confirming ages for individual accounts, Roblox also said it plans to adopt new systems that will limit ...

Roblox Corp. is adding new safety features, including an age-estimation tool that relies on video selfies, in an effort to better protect its kid-heavy user base.

Online game platform Roblox has released video advertising on its platform after six months beta testing with dentsu, Omnicom's Hearts & Science and Warner Bros. Pictures. Roblox’s head of ...

Roblox says the solution will combine facial age estimation technology, ID age verification and verified parental consent.

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