Google's worldwide search empire is built on artful leverage of text analytics fundamentals. (AP Photo/Virginia Mayo, File) When business people talk Big Data, they often focus on the complexity ...

Text Analytics Knowledge: Key to Unlocking Business Value The steps described above will work for a wide range of text data that is comes into your business, and that your business generates.

When your customers talk, do you listen closely and nquickly enough? More CIOs are deploying text analytics ntechnology to examine customer comments on websites, surveys and the like.