This online data science specialization is ideal for learners interested in tackling advanced advertising and marketing analytics using three advanced methods: text classification, text topic modeling ...

For companies without an active text analytics program, the best place to start is with chat and automated phone systems. Both use cases are already in mature stages of deployment.

Google's worldwide search empire is built on artful leverage of text analytics fundamentals. (AP Photo/Virginia Mayo, File) When business people talk Big Data, they often focus on the complexity ...