OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics and e.l.f. SKIN have launched a new one-of-a-kind experience, e.l.f. UP!, on Roblox, a global immersive platform for communication and connection.

A Nuke in Roblox'sFisch is the rarest consumable thing in the game, and is the only non-totem item that can trigger an event.

Warner Bros. Motion Picture Group is celebrating 20 years of the iconic holiday movie “Elf” through an immersive Roblox experience, per a press release. The activation was made with creative studio ...