Take a look at The Weeknd Hub Collaboration Trailer for Roblox, the hit social creative-adventure game developed by Roblox Corporation. Players can now experience The Weeknd Hub, a place where ...

Roblox has been doing this in their own way for a long time, and now, its latest celebrity “endorsement” is dropping today. The celebrity they got? The Weeknd.

Roblox is cementing itself as a cultural platform. The Weeknd is introducing himself not just as a guest but as a co-creator of a digital stage space for fans, fandom, and practical use to coexist.