Joining other brands expanding in the metaverse, Tommy Hilfiger launched Tommy Play, a virtual community space to play and socialize, with Roblox according to a Thursday press release. Tommy ...

In Roblox’s metaverse, interest in avatar fashion mimics interest in real-life fashion. Iconic brands like Tommy Hilfiger are taking notice.

The Tommy Hilfiger x Roblox Creators collections features 2D and 3D digital wearables crafted by eight user-generated content creators.

The virtual Tommy x Roblox Creators digital collection will be available for purchase globally in the Roblox Avatar Marketplace on Thursday.