Experiential marketing is having a moment. Companies are investing more in events and activations than they did before the pandemic, betting big on face-to-face connections in 2025. But the challenge ...

When Flowers Bloom is the brand new Web Event in Genshin Impact, focusing on Kamisato Ayato, here's how you can scan your PS4 PS5 QR code to access the Event, clear it and get some rewards including ...

First invented for use in industrial applications in Japan in the early 1990s, QR codes were being widely used by consumers when smartphones with QR readers became more prevalent in the 2000s. After ...

Your smartphone is full of surprises. There's an app if you want to use your phone as a magnifying glass or scanner. Tap or click here for hidden apps on your smartphone and how to find them.

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

Quishing is proving effective, too, with millions of people unknowingly opening malicious websites. In fact, 73% of Americans admit to scanning QR codes without checking if the source is legitimate.