Mattel has expanded its partnership with Roblox with plans to introduce new games based on the toy company’s brands, ...

Roblox shares climbed after Mattel announced new Roblox games featuring major brands, starting with Monster High.

The award winning toy company Hexbug has launched a new project that merges toys with entertainment technology through a new eight part digital series and game on the Roblox platform based on its ...

Online video game company Roblox hopes the virtual characters created by its youthful members can become big hits in the physical toy world. The San Mateo company, which has about 44 million players ...