Zahi Fayad is leading a Digital Twins study investigating how our health data can be put to better use to help us live ...

In our increasingly data-driven business environment, marketing leaders and data analysts frequently collaborate to build dashboards full of metrics to guide their spend, channel management, and ...

The old maxim that nothing can be improved without measurement has long been a driver for manufacturing execution software use. But how do you decide which metrics to track in your operation? The ...

Last mile delivery has emerged as a critical battleground for businesses striving to meet customer demands with speed, efficiency and precision. As consumers continue to embrace the convenience of ...

At the heart of all advertising lies the ultimate goal: Cut through the noise and capture a potential consumer’s interest long enough for them to make a connection with the brand. There is no single ...

Are people around you constantly extolling the benefits of metrics and analytics? Web analytics, digital analytics, social media analytics, the list goes on. Yes, we get it. Metrics and ROI are ...

While the past few years saw a big drive towards caring for employees, the last months have seen the pendulum swing in the other direction. The tech industry has been harrowed by layoffs and economic ...

Experienced retailers know that the pace of activity in an ecommerce business is relentless. Emotions often run high, especially during holiday peak season when warehouse and fulfillment staffs are ...

When it comes to staying in the know about how their work is progressing and making an impact, CIOs and CTOs need to keep a foot in two camps. They not only need to understand how their own team is ...

Ensuring your fleet is running smoothly and efficiently can be a challenge for even the most seasoned fleet managers. There are many moving parts to keep track of, and it can be difficult to determine ...