Like YouTube, Roblox started as an online stage for young creators. As the company grows toward 100 million active daily users, contributors are making big money selling games.

The potential for creativity and imagination in Roblox is practically limitless. It’s part of the reason why the game is so popular.

The digital skills gained through the storytelling experience on Roblox can potentially clear the way for future career considerations in game development, animation and digital media.

Roblox has hired former Roku executive Louqman Parampath to help build out its advertising business, as the video-game platform bets on its lucrative young user base to draw marketing dollars.

Roblox sees its Game Fund as a way to support impressive, visually exciting games that mostly don’t look or even work like what the platform is known for.