Trigger or event data is used widely in B2B marketing to identify events within a business environment that can lead to a reaction such as a trigger to buy. These reactions – or triggers – could ...

Objectives: To evaluate a modified Global Trigger Tool (GTT) method with manual review of automatic triggered records to measure adverse events. Design: A cross-sectional study was performed using the ...

Email, which has long relied on tricks that were used by direct mailers 100 years ago, has returned the favor: Direct mail senders are now sending trigger-based mailings. PostcardMania has launched a ...