In this valuable marketing strategy tutorial, renowned SA media coach Gordon Muller workshops audience-identifying socioeconomic measures (SEMs). He maps out “aha”-moment scenarios to answer ...

Many brands, therefore, have decided to take a “social-first” strategy to their marketing, creating and planning their content around social media and its users’ behaviors. For those ...

Omnichannel marketing is a comprehensive approach that integrates all marketing channels to deliver customers a smooth and unified experience. It goes beyond the traditional multichannel marketing ...

Learn from Influencers in a Free 6-Week Tutorial Series for Business Owners The program connects business owners with successful TikTokers to learn how to better leverage the social media platform.

Choose from these three free digital marketing courses on YouTube from Marketing Pandas, WsCube Tech, and Intellipaat. Learn SEO, social media, email marketing, and more from home.

As you will see, marketing practitioners and academics have put together a variety of "typologies" for thinking about products, and examining these typologies (and their implications for tactics) is ...

Branding is such a fundamental part of marketing that it is worth understanding it completely. In this tutorial on branding, we discuss the basics. In other tutorials we extend these basics to look ...

Diversifying its content slate could help TikTok extend its audience beyond the 16-to-24 demographic that makes up 43% of its user base and appeal to brands that want to reach consumers with greater ...