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Some account managers like to use the same keyword in multiple match types in their accounts to get better bid control or to show more relevant ads for queries that are closer to the keyword. To ...

PowerShell can save you a lot of time on Windows admin tasks, but to use it effectively you need to understand how it works. Here's a crash course in Windows PowerShell scripting basics to get you ...

Paid search is all about those keywords, but we wouldn’t go very far with them if it wasn’t for match types. A true PPC expert knows how to juggle broad, broad match modifier, phrase and exact with ...