Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Analytics, at its core, is leveraging data for measuring and improving business outcomes.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We live in a world of big data, where endless amounts of information can be stored in the ...

At its heart, data modeling is about understanding how data flows through a system. Just as a map can help us understand a city’s layout, data modeling can help us understand the complexities of a ...

The world of cells is surprisingly noisy. Each cell carries unique genetic information, but when we try to measure cellular ...