Let's say you want to learn how a group will vote in an election. You face a classic decision of gathering qualitative vs. quantitative data. With one method, you can ask voters open-ended questions ...

Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...

We need to put in another order for some more t-shirts. Shall I just get the same as last time? Or we could get something different. Maybe even see what our customers think. Let's do some market ...

eWeek content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More Chances are, even before clicking into this guide, you’ve ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Attribute data are characteristics that aren’t readily quantified by hard numbers. It is a discrete data type. Making use of ...

This course is compulsory on the MRes in Anthropology. This course is not available as an outside option to students on other programmes. The twofold aim of this course is to provide students with ...